Exciting challenges are managed best in a harmonious environment. With an innovative employer who supports you individually and meets you on equal grounds. With more than 16.000 employees in 48 countries the Volkswagen Financial Services is more than just Europe’s biggest automobile financial services provider. We are the key to mobility.

Discover the versatile possibilities for your career at VW FS now and start with all of us as a:

Senior CRM Campaign Manager (m/w/d) Salesforce 

Become a part of shaping the future of our digital business model and creating the foundation for digitally connecting customers to our worldwide Volkswagen Financial Services ecosystem.

We are excited about our opportunity to both greatly expand on our large existing customer base, but also to enhance the loyalty of our customers by identifying their needs and aligning innovative products with these needs.To deliver on our vision of a digital future we are building our digital capability platform based on a flexible and cloud native architecture designed to serve the requirements of our international markets and brands, tailored to deliver outstanding customer experiences across all digital channels. Our top priority is to deliver world class products that span across Portals, Payments, Global CRM (Salesforce), Mobility and more, so that we are always ready to delight our customers in all interactions.

We are an international and diverse team with more than 100 peers located in an open, modern working environment in our offices in Berlin & Braunschweig. A high degree of collaboration and autonomy while working in interdisciplinary, agile squads, getting things done attitude, and access to cutting edge technologies characterized our daily work at the digital program.

As part of our team, stay on top of the newest technologies, challenge the status-quo and break new ground in optimizing the business in a fast paced and dynamic atmosphere with the opportunity to actively transform the future of digital captive business at a group level and having an impact at a global scale.

Come and join our CRM-Team:

We're looking for a dynamic and data-driven marketer to join our expanding CRM team. As Senior CRM Campaign Manager you will focus on strategy, end-to-end management and execution of campaign initiatives to increase awareness, engagement, and conversion. Your main objective is to further strengthen and expand the business model of the FS AG by building up an internal competence center of central marketing campaigns and to enable our local markets to address their customers digitally.

Where your expertise is needed:

You will develop, coordinate and execute international marketing automation campaigns, workflows and triggers using the Salesforce platform to achieve key conversion points in the sales funnel. This includes the creation and further development of an efficient customer contact strategy based on customer segments, product usage and customer behavior as well as the establishment of a fully automated campaign lifecycle for global use

You extend our concepts with multi-channel capabilities (e.g. print, phone, SMS, in-app etc.) by always looking for new market and competitive trends. You demonstrate your creativity and courage to try new things with new campaign ideas through A/B tests, control groups or similar

You will closely collaborate with the brand management team and ensure brand consistency across all campaigns

You analyze and create campaign reporting dashboards. You track and manage relevant KPIs and identify opportunities for optimizing campaigns, flows and processes

You act as a global key account for our salesforce marketing activities, promote global exchange on current campaign benchmarks and support our local markets with regard to campaign requirements (e.g. data protection & data quality)

What we are looking for:

University degree in the fields of business administration, marketing, computer science or equivalent education

You have profound professional experience in the conception and execution of data-driven marketing campaigns across channels. You are familiar with setting-up efficient workflows and processes, ideally with proven experience in salesforce marketing and/or sales cloud

You have a high affinity to data and a strong technical understanding

You are passionate about challenging the status quo, develop and test ideas, to learn from the experience and identify opportunities for optimization

You have the ability to communicate effectively across organization functions and inspire your colleagues with new campaigns and ideas. You are structured, but creative with a target-oriented working approach

You have excellent interpersonal skills and the ability to work effectively in cross-functional and international teams within a collaborative environment. This means clear communication and respect for different cultures and different ways of thinking

You've proven English skills and you enjoy international travelling, other languages are an advantage

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Job information:

	attractive remuneration packages		Braunschweig
	full time		Volkswagen Financial Services AG
	e.g. mobile phone contract at reduced price, attractive leasing offers etc.		the option to switch industries and companies with the security to re-enter VW FS in the future
	personal development potentialities and health services		5278

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The only thing that we are still missing is your application.

Simply click on "apply now" and get started.
In case of further inquiry please provide the Job-ID as reference number:  5278 
 

Team Recruiting

E-Mail:  recruiting@vwfs.com
Tel.:  0531-212-899543

Volkswagen Financial Services
www.karriere.vwfs.com

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